
Why Is Employer Branding So Important for Startups
In the job market, startups are up against the big players with big pockets hence, startups have to be more creative when it comes to creating an employer brand and compelling job-seekers their way.

In the job market, startups are up against the big players with big pockets hence, startups have to be more creative when it comes to creating an employer brand and compelling job-seekers their way.

Employee engagement power packs individual performance in an organization, but do companies with more engaged employees’ race ahead of those with a less-engaged workforce?

Working in a post-COVID-19 office is bringing new challenges for the employees. But, employers should make every possible step to make the employees feel comfortable and improve their office experience.

The ‘New normal’ post Covid-19 has changed the way most people lead their daily life. New work trends which focus on ensuring employee wellbeing both at a physical level as well as improved emotional health are gaining prominence amongst organizations.

Ensuring positive employee experience motivates your people to get their job done. Meanwhile, their productivity can also benefit your company. That’s because higher productivity means you are able to serve more clients, which can impact your bottom line.

It’s no secret that videos are becoming more and more popular. This is all because video content is engaging in ways that other types of content just can’t. If you’re looking for a way to improve employee engagement at your company or organization then you need to start using video!

Since the pandemic broke out, 86% of recruiters have relied on virtual interviews to kick start their hiring processes. Candidates who need to be interviewed, choose a quiet corner or room and connect with their recruiters via phone, video conferencing, and other online communication platforms.

Performance appraisal methods are evolving rapidly with trends like 360-degree feedback, psychological appraisal, and MBO gaining traction. Choosing the right method or a combination ensures better employee performance and organizational success. Explore the top five innovative appraisal methods shaping the future of employee evaluations.

Workplace productivity means much more than just mere work. It has an objective to accomplish tasks with systematic planning, forethought, and purpose.

When employees are more productive, the company will get benefit and grow bigger and better. While various factors affect employee productivity, company culture is crucial to boost employee productivity at the workplace.

Workplace adaptability is a soft skill that can take years to master, but there are simple ways you can encourage yourself and your employees to become more adaptable to change. Read on for tips to becoming more adaptable.

Using inclusive hiring practices can strengthen a company’s reputation. Diverse applicants are often attracted to a company if the culture is something they want to join and hiring processes are welcoming

Today, real estate is the second largest employer in the country and the Indian real estate market is slated to be a USD 1 trillion opportunity by 2030 which makes it a lucrative career option.

Learning and Development (L&D) is about facilitating non-stop learning and growth. This can be achieved by fostering a learner-friendly environment and conducting capability assessments.

A person stepping into a new role is confused and apprehensive and wants to know what it takes to be successful in that role and how they can avoid common pitfalls. They want specifics and hands-on experience from someone who has been there before, and done that (and hopefully succeeded).

Recognition can drive employee productivity, engagement, and retention at the workplace. And as we transition to a permanently hybrid work culture, the significance of employee recognition goes up manifold.

Think of staffing partners as expert matchmakers that scour every corner of the market to find talent that fits your organisation.

There has been a rapid standardization, optimization, and digitization of the HR roles through online HR platforms that provide an error-free efficient system of producing payroll data and insights.

Harassment of women at workplace is not something new or unheard of. Despite ratifying in 1992 for CEDAW (United Nations Convention on Elimination of All forms of Discrimination against Women), no concrete measures were adopted to safeguard women’s interest at the workplace.

“Start With Why”, is loaded with profound insights which have the potential to take businesses to the next level in a brief timespan. One timeless piece of wisdom that applies to companies in every era is the unwavering – FOCUS ON WHY.

If crafted effectively, job descriptions can go a long way in facilitating a smooth and hassle-free recruitment process. Here are the top 10 tips for companies looking to create effective job descriptions.

Numerous people today are busy earning a living that they have no time for life. However, various studies have shown that the most productive employees are balanced people with full and even lives – both at the workplace and out of it.

HR is not all about making Rangoli and we couldn’t agree more. HR is the most strategic function in any organization and perceiving the HR department as the incompetent and ineffective department is nothing less than a misconception.

Big organizations understand that the role of HR has evolved from just handling recruitment and payroll to being responsible for employee development, satisfaction, company growth, and maintaining a healthy company culture.

Employer Branding is the effort of managing and influencing your brand reputation among job seekers and the societal strata to garner positive attention. But not essentially, everybody has to follow the Tata model.

Thanks to technological advancements we continued working from the safety of our homes. Remote work, work from home or work from anywhere became a norm across industries. This is a luxury that our previous generations never experienced.

The impact of learning at the workplace is difficult to overestimate. It’s a huge investment the companies can put into their future internal talent mobility. Besides, upskilling and reskilling are building blocks of such essential attributes as employee engagement, a successful employer brand, and life-learning culture.

A learning culture not only helps organizations build capabilities to deliver on their business strategy but is also crucial to promote continuous improvement across organization and to stay up with the pace of change in today’s VUCA world.

Open Heart Culture means a workplace that welcomes all, has tolerance towards mistakes, accepts differences & a variety of ideas, empowers and enables all talent, and most importantly respects and values every single individual.

Virtual job interviews can be challenging, but with the right strategies, you can ace them with ease. From technical setup to body language, this guide covers essential tips to boost confidence, engage with interviewers, and secure your dream job. Follow these expert-backed insights for a successful online interview experience.

Despite progressive movements that seek to foster diversity and respect among members of society and in smaller clusters like workplaces, specifically, it seems like the problem persists. It is time to reevaluate workplace culture—why and how it permeates harassment and discrimination, and what must be done about it.

The complex issue of females not rising in the workplace is compounded by a lack of opportunities for mentorships, which leads to an even more important discussion: Why aren’t we committing more time to mentoring women?

While we are rethinking and reinventing the workplace, efforts should be made to address concerns of those who prefer WFH. New ways of interactions will need to be thought through for them – internal and external.

Every single company out there is now keen on ensuring a good work culture for their employees. Moreover, they indulge in some branding activities beyond that too. Amazing Workplaces studied and identified some brands that are seriously working towards creating a unique Employer Brand image for themselves in the minds of their existing as well as potential employees.

Based on a survey with over 250 nonprofit leaders from India in 2013, Bridgespan reports that more than 50 per cent of NGOs had not received any funding for leadership development in the last two years and lacked the talent management processes to build effective teams.

What makes a hybrid work model sound interesting is what the shift to a mixed operational model may mean for organizations and their employees and what considerations organizations would have to keep in mind when making this shift.

During the past few weeks our entire country has been going through some really, unfortunate and dark times of illness and grief. There are lakhs of people who lost their lives (2.54 lakhs as I am typing this) as an aftermath in UP along 555 number of children were orphaned, some lost one parent and others lost both their parents to the deadly virus.

The work from home culture initially raised a lot of doubts and concerns over employee productivity getting hampered. There was a constant fear that employees might slack off in work if not under surveillance 24 by 7

When lockdowns disrupted business, Deepak Nitrite used e-learning to keep employees engaged and connected. Discover how digital learning modules transformed engagement, built capability, and strengthened HR strategy during the pandemic, a model for modern workplace learning and employee development.

Today, we are at a crossroads when it comes to Gender Inclusivity and Neutrality, in the corporate workplace. The recent women’s day celebrations in March raised the issues of unequal representation of women in leadership roles, the issues like equal share of voice, equal pay and equal opportunities, continue to be real hurdles in building gender inclusive and functionally effective diverse workplaces.

Feeling stuck is incredibly frustrating, however there are some proactive things that you can do to regain control of your career and kick-start your career progression.

Speaking out against mistreatment and harassment are increasing, including within the corporate setting, which means pressure for the companies reaping the fruits of their labor.

Investing in managers and helping them become their best selves at work means you also invest in their teams who will benefit from a more confident, purpose filled and energized leader.

Recognition is a key driver of employee motivation and productivity. Explore innovative ways to reward employees digitally, from emails to virtual meets, ensuring engagement even in remote work setups.

Remote work demands new skills from managers, which most managers have never experienced. Changing your management style is not an easy thing to do, especially when their style is effective in-person!

COVID 19 has changed our life in more ways than one and going to office is one such change. Gone are the times, when working

Guest Post : Vinay Trivedi, CHRO | TA Pai Young HR Leader – Economic Times | Speaker | Guest Faculty | University Advisory Board |

Artificial intelligence has spread its range of influence across industries, spanning domains. From manufacturing to healthcare and finance to logistics as well as Human Resources. Most businesses across the globe are tapping the potential of artificial intelligence and its subsets to fuel their growth.

EX is the creation of positive work experience and the perception of such from the workers perspective. To say it in a few words: In Employee Experience we work with feelings and hopefully most of the time they are positive.

It’s a well-known fact that an organization is only as good as its people. Happy employees are the foundation of a good organization. Businesses that

Contributed by: Sarah Simcott, Employment Lawyer, Percy Hughes & Roberts Solicitors Opinions expressed and information shared by Amazing Workplaces contributors are their own. Knowing your rights as

Many countries have managed to flatten the COVID-19 growth curve. The testing has been going on at full pace. Several vaccines (with varying safety and

Gig workers basically consist of independent, outworkers, self-contributors and part-time employees. They are in more control of the career decisions they make, the direction they want to go and are not bound by corporate dynamics.

#1 The biggest learnings during the journey of an entrepreneur and how it helped carry out planned objectives While entrepreneurship is certainly challenging, there is

Contributed by: Jay Umaria, HR, Manager, StepSetGo Work from home has been our new normal for a while now and maybe so for the

Workplace diversity means understanding, accepting, and valuing differences between people of different races, ethnicities, genders, ages, religions, disabilities, and sexual orientations. Authored by: Mansi Gandhi, COO & Co-Founder, DoctorC

While no business can guarantee preventing the spread of infection, vital precautionary steps will minimise risks, fulfil your Duty of Care responsibilities and promote workforce resilience. Authored By: Neeraj Balani, Managing Director, International SOS, India

SYKES is working on a HYBRID work model, with more than 50% of our team members still working from home, while the others are reporting on-site. Authored by: Dishant Bhojwani, Country Head – SYKES India

The term work-life-balance was relevant 40 years ago when it was coined. Today, one cannot simply put a thick line between their work and life, clocking it around 9 to 5. Authored by Nitin Jain, Co-Founder- Indigifts Pvt Ltd

Scroll Mantra’s new office combines vibrant aesthetics with functional design to create a workspace that inspires creativity and productivity. With striking colors, modular furniture, and comfortable lounge areas, it reflects the vision of Neha Bajaj and her design team. This office is a true blend of style and functionality.

As more and more organisations begin to reap the benefits of investing in their people, coaching is becoming an increasingly popular offering, with some companies even hiring their very own in-house coaches. Guest Author : Author: Steven McCormick is a Business & Life Coach

Far too many HR leaders find themselves continuously hitting their heads against a brick wall when it comes to trying to move forward the People agenda effectively. Guest Author : Kelly Swingler

The business environment across all industries continues to be challenging, but IT industry in India, has largely adapted well in meeting client expectations and project deliverables, and minimizing any business disruptions. Guest Author : Romeet Kaul

Knowing that a mentor will always make the time for you, or be present when you need them most, can completely transform how an employee perceives their workplace and how they see their future within it. Guest Author: Alan Slavik

A case study by HR students at Symbiosis Centre for Management and Human Resource Development explores the potential of hiring senior citizens as interns. Their recommendations for Peacock Solar’s “Returnship” program highlight how experienced professionals can bring stability, leadership, and customer insights to a growing industry.

Most of our early career decisions turn out to be wrong because we didn’t know what we really wanted back then. So, what should we do? Continue down the same road or bring a change that we want to see? Guest Author : Suman Agarwal

The organizations the world over are faced with stiff challenges like fighting & containing the spread of the pandemic and to continue business and growth as usual.

Smart leaders are quick to work on the attributes in an organization that enhance trust and much of their time should be spent on building a culture that strengthens these attributes.. Empathy has to be a Top Down approach as we have to lead by example and motivate the rest to join us.

Career counsellors and advisers would instruct individuals who have lost their job to get back to any sort of employment, however, the most immersive coaching conversations tend to reveal more than what meets the eye. Guest Author: Vishal Naithani

While the basics of driving employee experience will not change even in these challenging times, there is an all-time need now for building psychological safety as a hygiene factor. Guest Author : Mr. Joy George, Head – Human Resources of CDK Global (India)

Returning to civilian life can be a big change and challenge — but here too, a little planning can go a long way. Here are some tips, that can come handy to make the changeover as smooth as possible

To be an adored brand, you need a good amount of love in the marketplace. The C-suite is now recognizing, at a level scarcely seen before, the connection between how their consumers and employees feel. Guest Author: Ben Whitter
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