Mumbai, 29th May 2026: Eloelo Group, one of India’s leading consumer internet platforms, which operates Story TV (India’s leading microdrama platform), Master (India’s leading microlearning platform) and more, has appointed Nikunj Mundhra as Vice President – Revenue & Growth. The strategic addition comes as the group sharpens its focus on scaling monetisation, retention and accelerating its next phase of growth.
Nikunj will work closely with the leadership team, including GSN Aditya, Chief Operating Officer, to strengthen Eloelo Group’s revenue engine across its portfolio of platforms, with a focus on product monetisation, category expansion and sustainable growth.
A seasoned category and revenue leader with over 14 years of experience, Nikunj brings deep expertise in P&L ownership, product monetisation and market expansion across India, the US and the UK. Prior to joining Eloelo Group, he was Associate Vice President – Product Monetisation at MPL (Mobile Premier League), where he led revenue and monetisation across the platform and its gaming portfolio.
He has also held leadership roles at Ola (ANI Technologies Pvt. Ltd.), where he served as Associate Director – Revenue, driving key monetisation and growth initiatives in a highly competitive consumer tech environment. Nikunj holds an MBA from IIM Mumbai.
Throughout his career, Nikunj has demonstrated a strong track record of launching and scaling new categories, unlocking revenue streams and delivering profitability in fast-paced digital businesses, including unicorn companies.
Nikunj Mundhra added: “Eloelo Group is building a compelling consumer internet ecosystem at the intersection of content, community and monetisation for Bharat. I’m excited to join at this stage of growth and look forward to working closely with the team to unlock new growth levers and build a strong, sustainable monetisation engine across the Group’s platforms.”
Commenting on the appointment, GSN Aditya, COO, Eloelo Group, said: “As we scale towards the next phase of our growth journey, strengthening our monetisation engine is a key priority.
Nikunj brings a sharp operator mindset and deep experience in building and scaling revenue across consumer internet businesses. His expertise will be instrumental as we unlock new growth levers and drive long-term, sustainable growth across our platforms.”
His appointment comes at a pivotal moment for Eloelo Group. Story TV recently emerged as one of India’s top 4 most-downloaded apps in Q1 2026, according to Sensor Tower, reflecting a broader shift in how India consumes entertainment. Eloelo Group has strengthened its leadership suite over the past 6 months with strategic appointments made across the functions of finance, operations and more.
