Jessie Paul’s recently published book , Marketing without Money’, is an insightful and innovative book emphasizing on how to capitalize the returns on the marketing spend and winning in the marketplace. As a young and growing economy there is a challenge to compete against the global leaders, and hence building a brand without marketing spends at the initial stage becomes essential. The basic concept of the book is how to build a brand with a lower level of investment and make your brand stand-out amongst the competitors.
Marketing without Money is for all types of firms and has a greater focus on digital. The book explains the tried-and-tested tools and techniques that have successfully worked. The author’s distinctive Branding approach takes us through the process of brand building. The book has insights from business leaders, DIY charts, tables and pull-outs, frugal tips, examples and anecdotes for sharpening the marketing messaging.
- Book Title : Marketing Without Money
- Book Subtitle : An Essential Guide
- Authors : Jessie Paul
- Copyright : 2021
- Publisher : Bloomsbury India (30 December 2021)
- Topics : Marketing / Management