Blockchain veteran joins VeChain to advance adoption of the ‘VeBetter’ tokenization/RWA platform, galvanize ecosystem growth, and advance the adoption of Web3 applications with real world utility.

LONDON – May 23 9A ET – VeChain, a world leading blockchain platform, announces the appointment of Anthony Day as Marketing Director. With a strong background in enterprise technology, Day will lead VeChain’s global marketing strategy, advancing the foundation’s objective of delivering a decentralized Web3 application ecosystem with real world utility.

Day joins VeChain after serving as Head of Strategy & Marketing at Midnight, where he led critical aspects of growth for the data protection blockchain protocol. His background includes leadership positions at IBM, Deloitte, and Parity Technologies, where he advised global organisations on blockchain strategy, digital transformation, and enterprise adoption.

“Anthony’s appointment marks a turning point in VeChain’s evolution as we expand from tokenizing real-world assets to real-world actions,” said Sunny Lu, CEO and Co-founder of VeChain. “His background in enterprise technology and deep understanding of Web3 strategy will be instrumental in bringing VeChain technology to mainstream adoption.”

In his new role, Day will oversee VeChain’s global marketing initiatives, focusing on expanding VeChain’s reach beyond traditional Web3 audiences. His appointment aligns with VeChain’s strategic vision to tokenize and incentivize people’s daily activities through the VeBetter platform, an ecosystem that opens new avenues for organizations and communities to measure, certify, and create value around sustainable habits or initiatives.

“VeChain’s success with user-focused, decentralised applications is genuinely differentiated in the market,” said Anthony Day, Marketing Director of VeChain. “We’re still seeing the industry grow based on tokenizing existing financial assets, but VeChain’s vision also enables organizations to create value from community-led growth, loyalty, and incentivising sustainable actions. This is exactly what enterprises need, and VeChain’s technology is already being used by over a million everyday users across the VeBetter dApp ecosystem.”

Day brings expertise in driving blockchain adoption across supply chain management, sustainability, healthcare, and consumer products. At IBM and Deloitte, he led blockchain programmes for major companies and government organizations. As host of the popular “Blockchain Won’t Save the World” podcast, which has been listened to in over 150 countries, Day has established himself as a voice in making blockchain technology accessible to non-technical audiences.

VeChain’s prestige in the world of blockchain needs no introduction, having delivered hundreds of real world applications over the years. In 2025, VeChain is harnessing a backdrop of positive regulatory momentum to drive mainstream adoption of Web3 applications with real utility through its VeBetter platform – an ecosystem that tokenizes and incentivizes individual and business behaviours to advance sustainable outcomes.

About VeChain

VeChain is a pioneer in blockchain-powered enterprise solutions. Built on this foundation, the VeBetter ecosystem leverages decentralized applications (dApps) to drive sustainability, rewarding users—from individuals to enterprises and institutions—with B3TR tokens for their impactful actions. By incentivizing sustainable choices, VeBetter fosters long-term behavioral change, creating a lasting positive impact on society.

For more information, please visit: https://vebetterdao.org