Monday, November 10, 2025: TELUS Digital India is using artificial intelligence (AI) to both transform customer experience (CX) and enhance leadership and team development. The AI-powered CX and business process solutions provider is adopting a future-ready approach, embedding AI into day-to-day operations and leadership functions, feedback systems and growth plans to further support its innovative and human-centered culture.
“At TELUS Digital India, we’re applying AI to strengthen how we lead and collaborate. By turning insights into empathy and data into action, we’re helping every leader and team member to unlock their full potential and shape the future with confidence and purpose,” shared Iftikar Ahmed, Senior Director for Operations at TELUS Digital India.
AI tools for real-time leadership impact
TELUS Digital India uses Fuel iX™, the company’s proprietary enterprise AI platform, to analyze and enhance leadership interactions and coaching sessions. Fuel iX helps measure how effectively leaders are addressing their team members’ pain points and provides real-time recommendations on how employee development plans can be enhanced. This results in faster development cycles, higher team engagement and stronger alignment between leaders and employees.
At the same time, AI-powered sentiment intelligence enables the company to analyze thousands of employee responses from its annual employee engagement survey with greater speed and accuracy. This AI-driven analysis has reduced manual effort by nearly 70%, allowing leaders to act on feedback faster, and with deeper insight.
AI shaping a more human, responsive leadership culture
TELUS Digital India’s AI-forward approach is not about automation for efficiency alone, but about amplifying human capability. Leaders are now better equipped to personalize development plans, respond to employee concerns in real time, and make decisions rooted in empathy.
Through its focus on people, innovation, and inclusivity, TELUS Digital India is shaping a future built on the fusion of human potential and technology, empowering every leader and team member to grow and lead with impact.
About TELUS Digital India
TELUS Digital India is a leading provider of AI-powered customer experience and business process solutions and is a proud member of the global TELUS family. Today, TELUS Digital India has seven delivery centers strategically located throughout Noida, Gurugram, Bengaluru, Mumbai, and Ahmedabad, which support some of the world’s top brands.
