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Pink Lemonade Lights Up COWRKS With AI-Infused Festivity



Digital kiosks and lanterns transform personal aspirations into engaging narratives, creating a unique employee experience


India, 16th November: Pink Lemonade Communications Pvt Ltd, known for its pioneering AI-powered digital marketing, has crafted a unique festive experience for COWRKS that focuses on employee aspirations. Through this innovative exercise, COWRKS hopes to create workspaces that nurture ambitions, and Pink Lemonade is bringing these moments to life with a touch of AI.


The initiative embraces the seasonal spirit, enabling participants to share their wishes with the cosmos using customizable digital lanterns. Over 18,000 COWRKS members across six cities are expected to interact with digital kiosks installed at their coworking spaces. Email invitations will ensure remote members can also engage effortlessly. Additionally, the Diwali lantern experience will be open to all through links on COWRKS’ social media channels, extending the celebration beyond their immediate community. Pink Lemonade has skillfully blended human intuition and experience with AI to transform these shared aspirations into stories of hope and progress.


“Our campaign encourages individuals to embrace new beginnings and pursue their dreams. We want to emphasize that it’s never too late to embark on a transformative journey. We inspire limitless dreaming and, through an interactive AI-driven approach, empower members to take tangible steps. Our collaboration with GrowthSchool provides valuable upskilling opportunities, bringing our members closer to realizing their aspirations,” said Nikil Karunakaran, Marketing Manager, COWRKS India.


Expressing enthusiasm for the collaboration, Tina Garg, founder and CEO of Pink Lemonade, said: “At Pink Lemonade, we’re constantly pushing the envelope in the marketing domain with our innovative approaches. Our ‘AI and Love’ philosophy is about blending cutting-edge technology with a personal touch to achieve outstanding outcomes for our clients. This project is a shining example of our commitment to such innovation. This year, our campaign goes beyond mere celebration; it’s an impetus for everyone to aim higher.”

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Recognized for its premium workspace solutions, COWRKS has been a catalyst for individuals and businesses to realize their goals. This campaign takes their mission further by transforming their workspaces into nurturing environments where aspirations thrive. It underscores their resolve to create spaces that enable dreamers to innovate and craft their success stories within the collaborative ecosystem they offer. The campaign is strengthened by Pink Lemonade’s AI-fueled strategies known for effectively enhancing growth, engagement, and brand recognition for notable brands such as Swiggy and Britannia.


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