befikr.in: Creating Amazing Workplaces that Celebrates Equality, Happiness, and Purpose

befikr.in: Building an Amazing Workplace with Heart and Purpose

At Amazing Workplaces, we are always on the lookout for organizations that redefine workplace culture – and befikr.in is a prime example. The workforce at befikr.in proudly identifies as “befikr BROTHERS,” a refreshing departure from the everyday “bhaiya” that we commonly associate with blue-collar service providers.

Every entrepreneur dreams of building an organization that not only achieves success but also experiences minimal attrition, has a motivated workforce willing to go the extra mile, and creates a positive cultural shift in the minds of customers.

Meeting the young and dynamic founding team behind befikr.in reveals exactly how such a workplace can be built. We recently caught up with Chirajay Sharma and Sumit Srivastava, along with Sunil Gautam, the Chief People Officer at befikr.in. Together, they are driving a mission-led organization that is reshaping perceptions about building a business grounded in human values – and succeeding in the competitive corporate world.

“We have near-zero attrition at befikr.in,” shares Co-Founder Chirajay Sharma.

Employees Are at the Heart of befikr.in

As a service-driven business, employees are the backbone of befikr.in – the most valuable investment the organization makes. Echoing Richard Branson’s belief that “If you take care of your employees, they will take care of your clients,” the team here is treated like family.

Hiring at befikr.in goes beyond filling roles. The company is deliberate about selecting individuals who don’t carry a typical employee mindset but rather share the company’s values. The organization also actively works to reduce and eventually eliminate the divide between blue-collar and white-collar workers.

What Drives Employee Retention at befikr.in

Interestingly, befikr.in does not follow a formal employee retention policy. Since its inception in 2016, the company has grown to over 650 employees — yet not a single team member has had to be persuaded to stay. Attrition is nearly non-existent.

The key? A strong belief in the dignity of labour. Whether part of the field team – the befikr BROTHERS — or the corporate office, everyone is seen as equal.

Employee Happiness: A Daily Priority

Happiness is central to productivity at befikr.in. Team leaders proactively check in on their teams each morning, remaining mindful of individual moods and challenges — whether personal or professional. The company fosters a work culture where employees often find it hard to differentiate between home and work — and sometimes, they admit, work feels even better!

How befikr.in Keeps its People Motivated

befikr.in rejects the notion of bossism. Each individual is entrusted with responsibilities and given the autonomy to drive their own performance. Managers are not hired to micromanage — people control their own growth and outcomes.

Freedom, respect, and timely recognition are the cornerstones of motivation. Another unique approach is engaging employees’ families with the organization. Regular Family-Founders Meetings allow families to connect with the leadership, share feedback, and feel part of the befikr.in journey.

What Makes befikr.in an Amazing Workplace

✔ Letting Employees Be Themselves
Change at befikr.in often starts at the ground level. Many transformative ideas have come directly from employees. For instance, the concept of multi-skilling emerged from employees themselves, keen to learn and grow during their free time. Ownership of ideas drives commitment.

✔ Complete Transparency
Transparency is ingrained in the culture. Every team member is aware of the company’s current revenue, past performance, and future goals. Open communication builds trust and alignment.

✔ Focusing on Strengths
Most befikr BROTHERS join with a specific skill set. Within six months, they typically acquire additional skills from their peers. The befikr Academy ensures employees’ energy is positively channelled and they continue to learn and grow.

✔ Strong Organizational Purpose and Culture
befikr.in isn’t just solving service problems; it aims to spark social change in India. The founders reject the notion that wealth or education alone determine respect. Through befikr BROTHERS, they are creating a new community driven by dignity and respect for all.

✔ Clear Role Clarity
Everyone at befikr.in knows their area of responsibility and understands how their role contributes to the organization. Clear structures, non-overlapping roles, and defined levels of responsibility ensure smooth operations.

Advice for Organizations Aspiring to Become Amazing Workplaces

Respect for employees should go beyond policy. At befikr.in, it’s hard to tell who is a Co-Founder and who is an employee – a reflection of true equality. Any workplace that achieves this balance undoubtedly qualifies as an Amazing Workplace.