A new report has been launched by benefits platform Ben highlighting the key industry trends from 2024 and predictions for 2025 – finding that global companies are struggling to engage their employees around benefits due to communication, flexibility, and location challenges.
The insights for the Ben Engagement Report were gained through a workplace survey conducted with more than 1200 businesses across 2024, and from analysing internal platform data from 300 employers, with a focused analysis of 200+ organisations’ benefit trends.
A key finding from the report is that employee engagement with workplace benefits was a top priority for 63% of global companies in 2024, yet the vast majority (72%) state that employee engagement with benefit programmes was either ‘low’ (21%) or ‘average’ (51%).
Much of this disengagement comes from global benefit offerings not being effectively communicated and tracked with employees. 37% of the surveyed companies only communicate their benefits once a year, and the majority (62%) don’t actively track the success of their benefits offering, making it difficult to know what benefits resonate well with employees.
It was also found that just under half (49%) of the surveyed companies offer benefit choices or flexibility – another factor for low engagement as employees aren’t motivated towards benefits that don’t suit them.
Additionally, as companies expand globally, fragmented approaches to employee benefits can be another engagement hurdle. The report found that less than a quarter (23%) give full autonomy on benefits to local offices, only 17% have a global benefits strategy, and the majority (70%) don’t have a unified benefits solution.
A key prediction for 2025 raised in the report is that AI will help global business HR teams to personalise offerings at scale, gain insights to refine strategies, and harmonise global compliance, leading to higher employee engagement with benefits.
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Sebastian Fallert, CEO at Ben, said this on the report findings:
“In the face of economic uncertainty and tight labor markets, forward-thinking organisations are navigating the complexity of global benefits by harmonising and streamlining programs.
Meanwhile, we’re seeing AI and data emerging as transformative tools, unlocking access to benefits knowledge and empowering reward leaders to deliver highly impactful strategies.
This is an exciting time for benefits as companies refocus on what truly matters.”
Please see the full report with more information (including Methodology), insights from Ben’s key figures, and business recommendations here: https://www.thanksben.com/resources/guides/state-of-benefits-report-2025
About Ben:
Ben is a global flexible benefits platform that connects the entire benefits ecosystem to create better outcomes for employers, employees, brokers, and providers, with tens of millions in benefits spend managed for customers all around the world.