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SM Toys Empowers Women and Promotes Welfare through Employment Opportunities in Packaging Division



Provides livelihood to more than 300 women across its manufacturing unit


New Delhi, 12 May 2023: SM Toys, the world’s largest manufacturer of small toys, is proud to announce its commitment to women’s empowerment and welfare by employing women in its packaging division. By offering sustainable job opportunities, SM Toys aims to support these women in their journey towards financial independence and self-sufficiency. More than 300 women benefit from this employment and earn INR 7,000 – INR 10,000 per month.


Recognising the importance of gender equality and economic empowerment, SM Toys has implemented a unique initiative to empower women between the ages of 24 years to 45 years of age by employing them in the packaging of small toys. The initiative aims to provide fair wages, a safe working environment, and opportunities for personal and professional growth.


As part of this program, women working around the manufacturing unit in Palda, Indore are enabled to provide for themselves and their families, contribute to household expenses, and enhance their overall quality of life.


Talking about the initiative, Mr Gaurav Mirchandani, Founder & CEO, of SM Toys said, “We firmly believe in the power of economic empowerment and creating equal opportunities for women. By employing women in our packaging division, we not only ensure the highest standards of product quality but also create an environment that positively impacts their personal and professional growth. We are committed to providing fair wages, job security, and a supportive workplace culture to empower these women in their pursuit of financial independence.”

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SM Toys is excited about the impact this initiative will have on the lives of the women involved, their families, and the broader community. The company remains dedicated to fostering social responsibility and creating meaningful change through its operations. The goal of the company is to employ 500 more women by the end of the current financial year.


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