In today’s dynamic workplace, a one-size-fits-all approach to employee recognition simply doesn’t cut it. Employees crave individualized recognition that acknowledges their unique contributions and motivates them to excel.
This insightful interview with Partha Neog, CEO & Co-Founder of Vantage Circle, explores the power of personalized recognition in driving employee engagement and productivity. Partha, a seasoned HR professional with a passion for HR technologies, sheds light on how Vantage Circle, a leading employee engagement and benefits platform, leverages behavioural science to craft recognition programs that resonate with each individual.
Get ready to discover:
- How Vantage Circle’s AIRe framework (Appreciation, Incentivization, Reinforcement, and Emotional Connect) personalizes recognition programs and fosters desired behaviors.
- The exciting ways Vantage Circle uses data analytics to tailor recognition experiences and ensure program effectiveness.
- How Vantage Circle’s customizable features empower organizations to create a culture of recognition that celebrates every employee’s unique value.
At Amazing Workplaces®, we believe in the importance of personalized recognition. Can you elaborate on how Vantage Circle leverages behavioural science to personalize recognition programs and encourage desired productivity behaviours for individual employees?
At Vantage Circle, we understand that personalized recognition is pivotal in enhancing engagement and employee productivity. We leverage behavioral science in several strategic ways to ensure that our recognition programs are not just personalized, but also deeply impactful. First and foremost, we analyze and implement a value-based recognition system. This approach allows us to craft recognition initiatives that are genuinely aligned with the core values and objectives of an organization, making the recognition feel more authentic and valued.
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Furthermore, we leverage behavioral science through our AIRe framework— where Appreciation(A), Incentivization(I), and Reinforcement(R) are the key themes of recognition, while Emotional Connect(E) is the driving force. Our team includes dedicated behavioral scientists at our CoE, People and Culture Department, who conduct ongoing research and development to understand employee motivations and preferences at a deep level. This R&D allows us to craft recognition strategies that can be used for reinforcing and effectively encouraging desired productivity behaviors.
Additionally, we incorporate feedback mechanisms into our recognition programs. Regular feedback allows us to continuously refine and adapt our strategies to meet evolving employee needs and organizational goals. This dynamic approach ensures that our recognition programs remain effective over time, continuously fostering and reinforcing desired productivity behaviors.
We are excited to see the Vantage Circle as a presenting partner at SHRM Tech 2024. Can you delve deeper into how this collaboration empowers Vantage Circle to help organizations increase employee engagement and productivity, and make them future ready?
We are equally excited about this collaboration. It represents a significant step forward in sharing our insights and thought leadership of our past 12 years of experience in enhancing the employee engagement of organizations across the world. We understand and believe that each employee is unique, with diverse needs and preferences. Due to changes in workplaces and engagement behaviours of employees it is crucial for HR Technologies as well to evolve. Through our partnership with SHRM, a global leader in HR expertise—we are able to leverage their vast repository of research, best practices and a world class HR Community, to spread the required knowledge and information for HR professionals.
Does your organization follow the best practices in people management? If ‘YES’, Apply Now and become an Amazing Workplaces® certified organization!
Register for the Amazing Workplaces® survey and certification – it’s your chance to benchmark your company against top performers, uncover hidden strengths and weaknesses, and embark on a journey to build a workplace that’s truly amazing using the 9 Pillar Framework. Know more
Employee recognition has shifted towards individualization. Can you share your insights on this evolution, particularly how Vantage Circle tailors its platform to create a culture of recognition that empowers employees and personalizes the experience for each individual within client organizations?
The evolution of employee recognition towards individualization reflects a growing perception that each employee is motivated differently and deserves personalized acknowledgment for their contributions. At Vantage Circle, we are committed to tailoring our platform to create a culture of recognition that truly empowers employees within our client organizations. To achieve this, our platform offers a range of customizable features that enable organizations to personalize the recognition experience for each individual.
First and foremost, we provide flexible recognition programs that can be aligned with the unique values and goals of each organization. Furthermore, we have various recognition channels, including on-spot peer-to-peer monetary and non-monetary recognitions, custom awards & badges, team awards & panel awards, social feed and gamified leaderboard, next generation service yearbook etc. This multi-channel approach ensures that recognition is not limited to top-down processes but also flows organically between colleagues, fostering a sense of community and appreciation within the workplace. Additionally, Program management is significant, and it plays a crucial role. We have the Vantage Edge program which helps in designing, measuring, training based on different personas of employees, certification programs etc.
Furthermore, Vantage Circle emphasizes the personalization of rewards and incentives. Our platform offers a diverse catalog of rewards that employees/peers/managers can choose from based on preferences and interests that enhance the impact of recognition on employee engagement and satisfaction.
Moreover, our platform leverages data analytics to provide insights into recognition trends and employee preferences. This data-driven approach enables organizations to refine their recognition strategies over time, ensuring that the experience remains relevant and effective for everyone. In essence, our platform is designed to empower organizations to cultivate a culture of recognition that values and celebrates the unique contributions of every employee. By personalizing the recognition experience, we aim to enhance employee morale, motivation, and overall workplace satisfaction within client organizations.
Does your organization follow the best practices in people management? If ‘YES’, Apply Now and become an Amazing Workplaces® certified organization!
Register for the Amazing Workplaces® survey and certification – it’s your chance to benchmark your company against top performers, uncover hidden strengths and weaknesses, and embark on a journey to build a workplace that’s truly amazing using the 9 Pillar Framework. Know more
Amazing Workplaces® focuses on promoting best practices in incentivizing employees. Can you elaborate on how Vantage Circle leverages behavioral science principles to design incentive structures within the platform? How does this ensure the incentives are personalized and effectively nudge employees towards the most productive behaviors for their roles?
We firmly believe that leveraging behavioral science is crucial in accelerating business growth. Our incentive structure is designed in line with the values or organizational objectives of clients. Every organization has an ideal set of values which they want employees to follow or adapt to. Those values are also known as productive behaviours, as they are decided based on which values will help the organization to grow. For example, if the employees are more supportive and are team players, it increases the chances of project success, and becoming more customer-centric will ensure better NPS Score of the product or offering of an organization, contributing to innovative ideas again will help the organization stay ahead of the curve. This behaviours can be conditioned among the team using the existing principles of behavioural science. We map such desired productive behaviours in the form of value tags on our Vantage Circle’s platform personalized to each client. Based on these values we are able to design and implement a rewards and recognition system that can be delivered through a few of our innovative features on our platform. These values are further incentivised through a digital point-based system across the whole world using our SOLI (Standard of Living Index) matrix to ensure fairness and consistency in recognition practices across different branches and regions. Rewards are personalized using our globally redeemable localized and fexlible rewards cataloge. In order to make it measurable, we have also provided a dashboard which showcases the effectives of values followed among the employees. Moreover, Vantage Circle’s commitment to leveraging behavioral science underscores our dedication to fostering a high-performance culture that propels business growth and sustains long-term success.
As the future of HR tech embraces behavioral science, what exciting developments or innovations is Vantage Circle exploring to further personalize employee engagement and productivity tools, catering to individual needs and fostering a culture of empowerment?
One of the exciting developments we are exploring involves the reinforcement of employees who are repeatedly following a behaviour. By analyzing behavioral data, we would be tailoring recognition badges to motivate the employees and, at the same time inspiring other employees to follow the same behaviour. hese badges will serve as visible markers of accomplishment and expertise, fostering a sense of pride and recognition among employees. With an additional behavioural conditioning principle of Reinforcement Scheduling, we are introducing a few features and guidelines through AIRe framework to tailor such recognition with a variation of frequency and time.
Additionally, our R&D team is designing special badges that will be integrated into our platform. These special badges will signify unique achievements and contributions of employees. By introducing these special badges, we aim to highlight and celebrate exceptional employee efforts and behaviors.
Through these exciting developments and innovations, Vantage Circle is committed to redefining employee engagement and productivity. Our goal is to empower organizations to create personalized and meaningful experiences for their employees, fostering a culture of empowerment and success. We continue to push the boundaries of HR technology to meet the evolving needs of modern workplaces and enable organizations to thrive.
Does your organization follow the best practices in people management? If ‘YES’, Apply Now and become an Amazing Workplaces® certified organization!
Register for the Amazing Workplaces® survey and certification – it’s your chance to benchmark your company against top performers, uncover hidden strengths and weaknesses, and embark on a journey to build a workplace that’s truly amazing using the 9 Pillar Framework. Know more
