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Interview Mark Bernstein CEO, Earthshot

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Our team spoke with Mark Bernstein, CEO of Earthshot to understand the various aspects of his leadership, the concept behind his environmental tech venture, Earthshot and his learnings from working in startups. 

 

Mark Bernstein is an innovative leader in value-based sustainability, a sustainability executive and management consultant. He influence strategic partnerships and shapes responsible leadership for scalable change through leveraging issues in management, economics, policy and technology. He is currently the CEO of Earthsot.

 

What is the background behind and founding story at Earthshot? 

 

I co-founded Earthshot to inspire people to take action on climate change by creating a new narrative and bringing that narrative to the people through video games and immersive experiences. Rather than the gloom and doom of the existing messaging we are showing people that new cleantech is cool and exciting and creates hope for the future. My co-founder Bob Wyman is an environmental lawyer and he and I have worked together for many years on environmental policy and cleantech.

 

For a few years we have talked about how frustrating it is that many people don’t see the problem of climate change, nor the opportunities that exist to make our lives better. We knew that the narrative needed to change, and through discussions with various people of different backgrounds, we hit on the idea that immersing people in an experience where they can see the opportunities and be part of creating their future, we could engage and inspire them to make change and so we formed Earthshot to make this change happen.

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Tell us about your leadership style?

 

I am a leader who believes in working together, building teams, and inspiring people to excel. I am an accomplished facilitator and have managed many meetings for clients and helped achieve consensus for sometimes very difficult problems. I have also been a teacher and mentor to young people. I bring all these skills to my leadership. It is about creating goals and achieving success bringing everyone on board and working together. It is engaging, finding common ground, listening, and accepting ideas, comments and criticisms. It is about making everyone feel a part of the solution.

 

What’s the number one goal of Earthshot?

 

At Earthshot we expect to get people engaged to take personal action on climate change. By creating an empowering vision of the future, and showing people how they can help achieve those, without overhauling their life, we hope to move the needle on reducing greenhouse gas emissions and getting the average person involved.

 

Share your biggest lesson learner from working at a start up?

 

Like many start-ups, when doing something very different it is difficult to convince people to take notice. I have been involved with a number of startups in the cleantech space, some of them very out of the box – and they’ve been successful. The difference is that they were making something specific and tangible – investors could see the outcome. With Earthshot we realized that we needed to do something similar – have something very specific and tangible – that potential donors could ‘see’ and ‘touch’ and that is where we are now.

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Please 3 three best practices for young entrepreneurs.

 

In my years as an entrepreneur and helping other entrepreneurs there are 3 key things. First is to create an easy to understand message. We all have great ideas, and many of them are complex, but you need to get people’s attention fast or they lose interest. The message needs to be tight, clear and precise. That is difficult to achieve.

Second is to understand your market. Most startups either think the market for their product or idea is much bigger than it is in reality or they are addressing the wrong market. Think clearly about the space and who will look at you as a solution and opportunity.

And finally marketing. Most entrepreneurs either assume ‘if I build it they will come’ and that only happens in the movie Field of Dreams; or they under budget marketing and wait too long to get started. It should be a fundamental part of the early business plan

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