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Employee Appreciation: The Engine Fuelling Your Employer Brand in 2024

employee appreciation and your employer brand in 2024


In the ever-competitive talent landscape, attracting and retaining top performers requires more than just a hefty pay-check. Today, employees crave companies that invest in their well-being, value their contributions, and make them feel truly appreciated. This is where employee appreciation best practices become not just a feel-good HR initiative, but a strategic weapon in building a thriving employer brand.


Beyond Buzzwords: The ROI of Recognizing Your Workforce

A recent SHRM Global Workforce Study reveals that a staggering 58% of employees who feel appreciated are more likely to stay with their current employer. This isn’t just anecdotal evidence; a 2023 Gallup report shows that highly engaged employees boast 23% higher profitability and 14% higher productivity compared to their disengaged colleagues. The message is clear: appreciation isn’t a fluffy perk – it’s a bottom-line booster.


Unleashing the Power of Appreciation:

So, how can you transform appreciation from a vague idea into a tangible force driving your employer brand? Here are some best practices to implement today:


1. Tailor Your Recognition:

One-size-fits-all doesn’t fly when it comes to appreciation. Understand your diverse workforce and recognize achievements in ways that resonate with each individual. For the data-driven analyst, a public shout-out on the company dashboard might be gold, while the introverted designer might prefer a handwritten note from their manager.

“We don’t believe in giving everyone the same trophy because that devalues the meaning of recognition,” says Emily Washlow, Chief People Officer at Zapier, a company recognized for its innovative employee appreciation programs.




Is your workplace truly amazing? It’s time to find out! Take the Amazing Workplaces® survey and certification – your chance to benchmark your company against top performers, uncover hidden strengths and weaknesses, and embark on a journey to build a workplace that’s the envy of your entire industry. Know more



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2. Embrace the Power of “Thank You”:

The simplest gestures often carry the most weight. A timely “thank you” for a job well done, a handwritten note of appreciation, or a small token of recognition can go a long way in showing employees they’re valued. Remember, even small acts of appreciation can fuel employee engagement, as illustrated by a recent LinkedIn survey where 80% of respondents reported feeling more motivated after receiving a sincere “thank you”.


3. Make it Public, Make it Personal:

Public recognition, when done thoughtfully, can be a powerful motivator. Sharing individual and team achievements on company channels, social media, or internal newsletters amplifies appreciation and inspires others. But personalization is key. Avoid generic praise – highlight specific contributions and tie them back to company goals to showcase the impact each employee makes.

“At Netflix, we celebrate individual and team contributions through quarterly ‘Applause Awards’,” explains Tawni Krass, Netflix’s Global Head of Talent Acquisition. “These not only recognize outstanding work but also give a glimpse into our unique culture, attracting talent who resonate with our values.”


4. Get Creative with Recognition:

Go beyond the traditional bonus or plaque. Offer experiences like team lunches, learning opportunities, or volunteer days. Gamification through points and badges can be another fun way to engage employees and encourage peer-to-peer recognition. Remember, appreciation should be exciting, not routine.


5. Lead by Example:

Appreciation starts at the top. When senior management actively participates in recognition programs, sends handwritten notes, and celebrates employee wins, it sends a powerful message: appreciating your team is a core value, not just a HR policy.

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“At Google, we believe in a ‘thanks-giving’ culture,” shares Eileen Naughton, Senior Vice President of People Operations at Google. “From our weekly ‘TGIF’ meetings where employees recognize each other, to our CEO Sundar Pichai’s open door policy, we foster a culture where appreciation is woven into the fabric of our work.”


Addressing the Recognition Gap:

Unfortunately, the reality is that 63% of employees don’t feel recognized at work, according to a recent Achievers study. This highlights the critical need for effective employee recognition programs that cater to individual preferences and make employees feel valued for their unique contributions.


Building a Magnetic Employer Brand through Appreciation:

In today’s talent-driven market, 86% of organizations cite employer branding as a top priority, as per a 2023 Universum survey. Building a strong employer brand through genuine appreciation attracts top talent by showcasing your company’s commitment to employee well-being and valuing individuality. Remember, 86% of job seekers research a company’s ratings and reviews before applying, making a positive employer brand built on appreciation an invaluable asset in the competitive landscape.


Investing in Your Most Valuable Asset:

Employee appreciation is more than just a feel-good policy; it’s a strategic investment in your most valuable asset – your people. By implementing these best practices and building a culture of appreciation, you can attract and retain top talent, boost employee engagement and productivity, and ultimately, build a thriving employer brand that attracts the best and brightest in your industry.

Remember, your employees are not just cogs in a machine; they are the driving force behind your success. Show them you appreciate their contributions, and watch your employer brand soar.

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With a focus on genuine appreciation, you can transform your workplace from a place of work to a place where people love to come, contribute, and grow. And that, in today’s competitive landscape, is an invaluable brand differentiator.




Is your workplace truly amazing? It’s time to find out! Take the Amazing Workplaces® survey and certification – your chance to benchmark your company against top performers, uncover hidden strengths and weaknesses, and embark on a journey to build a workplace that’s the envy of your entire industry. Know more


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